Fashions Night Out ’12


Launched by Vogue in 2008, Fashion’s Night Out was an initiative to encourage people to go out and enjoy fashion again in a time that seemed otherwise less than celebratory.

Now in its second year here on Main Street, the festivities here have grown to more than 35 participating businesses across genre lines to include fashion boutiques, salons, restaurants, bars and purveyors of home furniture. Though each of these categories is seemingly different, they all have one goal in mind: To show Santa Monica what Main Street’s hottest and hippest have to offer.

With a community that embraces a look all its own, who’s to say you can’t make the rules AND break the rules here? From well heeled fashionistas, to the jeans and t-shirt expert, there’s something for everyone. We invite you to explore from Pier Ave. to Bay St. and everything in between.

When your feet have grown weary from all the fun, be sure to head to Brick + Mortar at 2435 Main for the after party featuring a DJ and FNO signature drink, “The Milan”. The street will be packed with parties, contests and giveaways, but most importantly – style.

As of Aug. 29, below are the list of participating stores & restaurants, and their plans.  This list will be updated periodically.

Accents Violinist, wine & snacks, meet the artists & trunk show

Agabhumi the Best of Bali Working Girl style preview, small bites & bubbles

Alchemie Spa 20/20 treatments including manis, brow shaping, makeup application and more

Library Alehouse

Areal Food featured at Clever

Arm Candy Come enjoy the SWEETER side of FNO with champagne, confections, and a divine storewide sale

Berry Lee Shoes Special sale & refreshments

Blue Sparrow Bubbly and a storewide sale.

Brick & Mortar FNO AFTER PARTY: Featuring signature drink “The Milan” and DJ after 9pm

Bumble Bee Styling contest & refreshments

Buffalo Exchange DJ, free goodies, and giveaways!

Clever Vintage trunk show, art exhibit, and eats by AREAL

The Closet Swag bags, designer handbag raffle, champagne & refreshments

Essentia Natural Memory Foam Discounts, gift with purchase, vegan cookies & beverages

Euphoria Loves Rawvolution Be beautiful inside and out with hors d’oeuvres, elixirs & live music

formatt4u Furniture & fashion collide with FREE design services

Free People Live band and DJ, gifts with purchase & refreshments

Gioia Celebrate with prosecco and food by always chic Chinois

hip’tique $10 ticket donated to Venice Symphony Orchestra – includes food, drinks & live music

Kelly Green Home Mention “GREEN is the new black on Main” and get 10% off your purchase


MAX Studio refreshments…and 25% off a purchase of $100+!

Mindfulnest Designer trunk shows from Hannahmade and Solstice, 15% discount*, drinks & snacks

Next Salon Fashion show styling at formatt4u & 24th Anniversary Party

Optical Shop of Aspen Special offer ’til 9pm

Planet Blue 10% off everything or 20% off with check-in, plus champagne

Rick’s Tavern Beer & cocktail specials

Santa Monica Visitors Center 50% off Santa Monica Vintage Road Race Tees

Station 26 DJ, t-shirt release and giveaways

Suji Trunk show featuring Cut Loose and refreshments

Sunny Blue Minisubi platters, Izakaya style dishes & slushy yuzu cocktails

Ten Women Meet the designers and party

The Doves Blow Dry Happy Hour $40, pre-booking discount of 10%, black cherry sangria & snacks

Trendy Sunglasses 20% off + gift with purchase & wine

Uroborus Fall 2012 preview, gift with purchase and refreshments

Varga Cookies & refreshments + 10% off*

ZJ Boarding House Special event plus snacks & refreshments