Holiday 11
MAIN STREET HOLIDAY DECORATIONS CONTEST WINNERS
Judged Vote
1st Place: Urban Craft Center, 2433 Main
2nd Place: Paris 1900, 2703 Main
3rd Place: Agabhumi, the Best of Bali, 2665 Main
Popular Vote
1st Place: Precious Metal Arts, 2510 Main
2nd Place: Sunny Blue, 2728 Main
3rd Place: Urban Craft Center, 2433 Main
CONGRATULATIONS TO THE WINNERS and THANK YOU TO THE PUBLIC FOR VOTING IN THE POPULAR VOTE AND THE JUDGES FOR THEIR VOTES IN THE JUDGED VOTE
The photos of the winners are below, taken by Edizen with Venice Paparazzi:
Urban Craft Center
Paris 1900
Agabhumi, the Best of Bali
Precious Metal Arts
Sunny Blue
Saturday, Dec. 3, 2011

Saturday Dec. 3
(with Sidewalk Sales Saturday and Sunday, Dec. 3 and 4)
Tree-lighting with music by the Samohi Choir 6pm California Heritage Museum lawn, 2612 Main Street (just south of Ocean Park Blvd.)
Following the Tree-lighting, a Candlelight Walk to the famous Shopping Cart Tree at Edgemar Courtyard and music by the Off Their Jingle Bell Rockers (approx. 6:30pm)
Additional caroling at the parties by The Music Companie and by Green Brooms Music Academy.
Santa will be arriving at the Museum lawn at 5pm, Saturday, Dec. 3, in a Santa Monica Fire Truck (!) to pose for photos with your kids- it’s free; bring your own camera; then he’ll lead the Candlelight walk after the Tree Lighting to the Shopping Cart tree at Edgemar, then he will stroll the street, again available for photos and with a hearty Ho Ho HO!!
Holiday Parties at numerous Main Street businesses, 6pm - 9pm
Caroling along the street and at the parties, 6:15pm - 8:30pm, by the Samohi Choir and the Off Their Jingle Bell Rockers.
The annual Holiday Decorations Contest: vote on your favorite window and/or interior; your ballot doubles as a raffle entry so you have a chance to win a prize from a Main Street business. Voting will take place between 5pm Nov. 25 and 9pm Dec. 3.
HOLIDAY PARTIES
As of 11/18/11 the following merchants will be having Holiday Parties. This list will grow as the event approaches so please check back.
Accents Jewelry (2900 Main): Come party with us at ACCENTS on Saturday Dec. 3rd from 6-9 PM. Wine & Cookies and AXELHONEY trunkshow with lots of cool new jewelry and other gift items, made by our very own in house designer Melissa Contreras. 10% off during the party!
Agabhumi (2665 Main): This year Agabhumi is back with the fan favorite SNOWFLAKE SALE! Spend $50 or more and catch a falling snowflake for a discount of 10%, 15% or even 20% OFF your purchase! Holiday treats and hot apple cider will be served.
Arm Candy (2717 Main): we’ll present: CANDY LAND! Saturday 12/3 from 6-9p, up to 40% off Handbags & Accessories, and Candy Buffet & Sweet Drinks
Arts & Letters (2665 Main): We will serve some treats.
Bike Attack (2400 Main): will be open until 8pm and offers snacks and super deals on bike light sets and helmets!
Books & Cookies (2230 Main): You’re invited to Books and Cookies Holiday shopping party. Leave the kids at home and join us for a fun evening of socializing, shopping and sweet giveaways. Mingle with other local parents, enjoy cocktails, snacks and store discounts. We will also have a gift wrapper on hand to wrap up your gifts before you head home, so that the little ones will never catch a peek of Santa’s handy work.
Buffalo Exchange (2449 Main): we will be offering our special recyclable Buffalo Exchange Bolsa tote bags for shoppers spending $100 or more! Also free goodies such as Buffalo Exchange stickers, tattoos and 2012 calendars!
Bumble Bee (2651 Main): We are having a party called Mexican Posada. Appetizers and our special drink.
Clever On Main (2823 Main),
Compliments (2804 Main),
Convention & Visitors Bureau: If people show the our ad in the Holiday Event program to our staff at the car, which will be located near the Museum Holiday tree, they will be entered to win a Main St prize package valued around $300!
Euphoria Loves RAWvolution (2301 Main): Live music with Clayton Joseph Scott… and more!
Fedora Primo (216 Pier Ave.): working on having a band or two, refreshments, snacks…
G-Bike (2502 Main: we are having a party … open house thing …. coffee, cookies, punch and the like!
gioia (2721 Main): For the weekend: 20% off any one full-price item; For the Sat. eve. party 5-9pm: cookies and Prosecco
Green Denim Initiative (2716 Main),
hip’tique (2727 Main): We are going have a holiday open house, shopping suggestions, spiced cider and holiday treats.
Mindfulnest (2711 Main): will have a party from 6-10 p.m. Drinks, snacks, 15% off (sale merchandise and consignment art excluded).
monkie (2665 Main): We will be serving a hot beverage and offering special discounts and a raffle that night as well.
Natural High Lifestyle (2400 Main),
Next Salon (2400 Main): we invite you to join us Dec. 3 from 11am to 8pm for food, drinks and fun! Receive a special gift with hair services.
Optical Shop of Aspen (2904 Main): We will be open til 9pm. We will have drinks and refreshments, a raffle and $75 off of a purchase.
Patagonia (2936 Main): Live Music by Jon Swift performing in store. . . Handsome Coffee brewing specialty coffee drinks . . . Free re-purposed fabric gift wrap with every gift purchase. AND: 20% off select patagonia merchandise. Contact the store for details
Precious Metal Arts (2510 Main),
Station 26 (2665 Main): We’re gonna put up new Art through out the whole store, have a Live DJ & a Holiday Sale just for that day
Sunny Blue (2728 Main): will serve sake from 5 to 9 pm, kids make a wreath from recycled materials, holiday flavored frozen yogurt and toppings, gift boutique, hot drink- matcha latte, kintoki desert and hot calpico! Special soups and noodles all weekend.
Ten Women (2651 Main): we will be open late on both 12/3 and 12/4 with food and drinks etc.
The Closet (2708 Main): we will be having a sidewalk sale with hundreds of items starting at $3! Inside, we will have music, refreshements and complimentary styling services.
The Green Life (2409 Main),
The Urban Craft Center (2433 Main): we’re planning a holiday craft fair (completely inside our store) with 10 different vendors selling handmade gifts from 6-10pm.
Uroborus (2407 Main),
Varga (2714 Main): We will be having refreshments, in store promotions and selected items 50% off.
Z.J. Boarding House (2619 Main).
HOLIDAY DECORATIONS CONTEST
The following merchants will be decorating their windows and/or interiors and hoping for your vote. This list may grow as the event approaches so please check back.
Accents Jewelry (2900 Main),
Agabhumi (2665 Main),
Arm Candy (2717 Main),
Arts & Letters (2665 Main),
Bike Attack (2400 Main),
Clever On Main (2823 Main),
Euphoria Loves RAWvolution (2301 Main),
Green Denim Initiative (2716 Main),
hip’tique (2727 Main),
Paris 1900 (2703 Main),
Precious Metal Arts (2510 Main),
Sunny Blue (2728 Main),
The Closet (2708 Main),
The Urban Craft Center (2433 Main),
SIDEWALK SALES
As of 11/18/11 the following merchants will be participating in the Sidewalk Sale Saturday & Sunday, Dec. 3 and 4, 11am - 7pm. This list, too, may grow so please check back.
Arts & Letters (2665 Main),
Bike Attack (2400 Main),
Buffalo Exchange (2449 Main),
Bumble Bee (2651 Main),
Clever On Main (2823 Main),
Clouds (2719 Main),
Compliments Fashion (2804 Main),
Euphoria Loves RAWvolution (2301 Main),
Fabian Lewkowicz Photography (2612 Main),
G-Bike (2502 Main),
gioia (2721 Main),
Green Denim Initiative (2716 Main),
Natural High Lifestyle (2400 Main),
Precious Metal Arts (2510 Main),
Sunny Blue (2728 Main),
Ten Women (2651 Main),
The Closet (2708 Main),
The Doves (2000 Main),
The Green Life (2409 Main)
Trendy Sunglasses (2817 Main): we’re doing the Sidewalk Sale. 20% off the whole store.
Uroborus (2407 Main),
Varga (2417 Main),
RAFFLE PRIZES
As of 11/18/11 the following merchants will be donating prizes for the Holiday Decorations Contest raffle. This list, too, may grow so please check back.
Accents Jewelry (2900 Main),
Agabhumi (2665 Main),
Arts & Letters (2665 Main),
Aura Shop (2914 & 1/2 Main),
Basement Tavern (2640 Main),
Bike Attack (2440 Main),
California Heritage Museum (2616 Main),
Clever On Main (2823 Main),
Clouds (2719 Main),
Compliments Fashion (2804 Main),
Fabian Lewkowicz Photography (2616 Main),
Fedora Primo (216 Pier Ave.),
G-Bike (2502 Main),
gioia (2721 Main),
Green Denim Initiative (2716 Main),
hip’tique (2727 Main),
LF Stores (2736 Main),
Natural High Lifestyle (2400 Main),
Patagonia (2936 Main),
Peet’s Coffee & Tea (2439 Main),
Precious Metal Arts (2510 Main),
Rudy’s Barbershop (3101 Main),
Station 26 (2665 Main),
Sunny Blue (2728 Main),
The Closet (2708 Main),
The Doves (2000 Main),
The Galley (2442 Main),
Urban Craft Center (2433 Main)
Varga (2714 Main)
Produced by the Main Street Business Improvement Association
and sponsored in part by Edgemar with additional sponsorship from the Santa Monica Daily Press, and contributions by the California Heritage Museum, Starbucks, Peet’s Coffee & Tea, and Urth Caffe.























