Holiday ’12

Main Street Santa Monica Annual Holiday Event

You’re Invited!

Saturday, Dec. 1, 2012 (with Sidewalk Sale Saturday & Sunday, 11am – 7pm)

Saturday Dec. 1
(with Sidewalk Sales Saturday and Sunday, Dec. 1 and 2)

Tree-lighting with music by the Samohi Choir and Green Brooms Music Academy, 6pm California Heritage Museum lawn, 2612 Main Street (just south of Ocean Park Blvd.)

Following the Tree-lighting, a Candlelight Walk to the famous Shopping Cart Tree at Edgemar Courtyard and music by the Off Their Jingle Bell Rockers and Th3 Trip (starting approx. 6:30pm)

Additional caroling at the parties by the Samohi Choir, the Off Their Jingle Bell Rockers, and the Green Brooms Music Academy.

Santa will be arriving at the Museum lawn at 5pm, Saturday, Dec. 1, in a Santa Monica Fire Truck (!) to pose for photos with your kids- it’s free; bring your own camera; then he’ll lead the Candlelight walk after the Tree Lighting to the Shopping Cart tree at Edgemar, then he’ll stroll the street, again available for photos and with a hearty Ho Ho HO!!


What’s on your wish list?

Take a snapshot of an item that catches your eye in any shop or food establishment on Main Street and upload it to Instagram.  Be sure to use the hashtags #MERRYONMAIN and #MYMAINGIFT and be sure to identify the business where the photo is taken.  If your selection is under $100, you’ll be instantly entered to win your gift pick!

Here are a few of the treasures Main Street has to offer:

And here are additional gift ideas.

Contest Rules here.

Holiday Parties at numerous Main Street businesses, 6pm – 9pm

Caroling along the street and at the parties, 6:15pm – 8:30pm, by the Samohi Choir, Green Brooms Music Academy and the Off Their Jingle Bell Rockers.

As of 11/28/12: these are details about the parties listed above.  More details will be posted, so please check back.

ZJ Boarding House: Storewide sale all weekend long! Plus a free Hurley customization party until 6pm on Saturday.

Free People – Private Event: Includes a fashion show, private shopping experience with one of our stylists, wine/champagne, hors d’oeuvres, gift with purchase and live music. Check in with the Free People store before December 1st to RSVP.

Gioia: Cookies, prosecco, and 10% off all accessories.

haleARTS $100 Art Sale!
Featuring works from selected artists at $100
Special Holiday Party Dec 1st 6 – 9 pm
Come down for some fresh popped popcorn, refreshments and Art!
Just in time for the gift giving holiday season.

Essentia: Music, drinks and a raffle.

Rudy’s Barbershop: Serving egg nog and cheese & crackers, as well as offering free beard trims to help get everyone in peak Santa condition!!

Circle Bar: Nightly $5 drink specials

CircleBar @circlebarsm

Happy hour on Fridays from 8-11p, Mondays from 9p-12m

$3 Beers and $5 Well drinks.

Open 9p-2a every night of the year. 8p on Fridays.

ABOUT: With its long oval shaped bar in the center of the room, stands Circle Bar, the oldest and most legendary bar in Santa Monica, USA. From Jim Morrison and Truman Capote to today’s contemporaries, Circle Bar continues to attract the most colorful and diverse crowd on the Westside. With careful attention to detail, Circle Bar has made vast improvements to the decor, ambiance, music, and most importantly, service.


Rick’s Tavern: Happy hour: Monday – Thursday 4p-7p, Fridays 3p-7p. Draft beer and Well drinks only $4! And select food specials.

Monday – Thursday: 4p–2a, Friday: 3p-2a, Saturday/Sunday: 9:30a-2a.

ABOUT: Recently updated, Rick’s Tavern on Main is your traditional neighborhood bar and restaurant, offering good times, great food, tasty cocktails and cold beer. Five HD big screen TVs providing the best sports has to deliver.  Serving Main Street and Santa Monica since the 70′s!

hip’tique: Open House with holiday treats.

Finn McCool’s: Finn Mc Cools is pairing with The Closet serving mini tastes of some of our most popular dishes; Irish Stew, Shepard’s Pie, Tomato Bisque and Mac and Cheese.

Yogaworks: Cookies & fruit platters.

Uroborus: Uroborus will be having a party with refreshments and a storewide sale including special gift items.

Sunny Blue: Sunny Blue is asking customers to join the celebration by making an ornament to add to our window decoration all day! We will be giving out cookies and hot drinks. We will have hearty miso soup and bringing back curry udon! Come taste our amazing frozen yogurt we will make especially for this day. (Flavor- TBA) Last, we will have amazing special OMUSUBI’s of the day!(While supplies last)

formatt4u: Party with milk and cookies, plus special in-store discounts!

Next Salon

Uroborus:  We will be having a party with refreshments.  We will also be having a store wide sale on that weekend also.  Many special gift items.

Amelia’s will celebrate Dec. 1 with jazz vocalist, Sherry Pruitt, from 6pm – 8pm.

Accents Jewelry Design will be having a party, wine and cookies 6pm – 9pm.

Varga will offer 10% off sales (sale items ate excluded) and have a party with cookies and refreshments!!!!

I Squared (in Edgemar) will be celebrating our grand opening in conjunction with the holiday event.  Small bites and sweets will be served along with wine and cocktails.  We are bringing in a vintage popcorn machine and a DJ will be playing music.

Fedora Primo: A good time celebration of wine, egg nog, and lots of stuff to eat . . . maybe some live music, but at least good vibrations.  And, best of all, our once in a harbest moon Roll the Dice sale on everything in the store (except sale items) and we may even be persuaded to give up a little more on them! Come on in and let’s hug for the holidays!

Madame Pamita’s Parlour of Wonders: Hot tea and treats and we’ll have a wish table out – for a donation of a dollar (or more) guests can write their wish down on magical flying wish paper, light it and watch their wish fly up into the sky – all proceeds for the wish table will go to the Dream Foundation which grants wishes to terminally ill adults.  Party 11am – 10pm.

The Closet will have sale tables and racks outside, holiday treats and hot cider inside, and of course, tons of unique gift items to shop!

Rudy’s Barbershop: We will be having free eggnog and hor d’oeuvres from 6-9. Additionally, we will be giving free beard and bang trims, as well as free straight razor shaves for Movember participants. To schedule a straight razor shave, please have them email me, as space is limited.

As of 11/23/12: these businesses are participating in the Sidewalk Sale Dec. 1 and 2 (unless noted otherwise).  More details will be posted, so please check back.

Blue Sparrow

ZJ Boarding House



The Closet




Puzzle Zoo (will be having a 20% discount on all Hello Kitty merchandise for these two days only.)

Planet Blue

Accents Jewelry (we will be featuring jewelry made by us for $20-40)

Euphoria Loves RAWvolution: We are rolling out a new fresh pressed juice line.  We’ll give out samples and raffle off a juice cleanse.

The Main Street Annual Holiday Event is produced by the Main Street Business Improvement Association
and sponsored in part by Edgemar with additional sponsorship from the Santa Monica Daily Press, the City of Santa Monica, Buy Local Campaign, and the California Heritage Museum.