MSBIA- Main Street Business Improvement Association

This page includes agendas for the monthly board meetings, the event committee and promotion & marketing committee meetings, and for the quarterly general meetings; it also includes agendas for any special meetings.

About The Main Street Business Improvement Association (MSBIA)

The Main Street Business Improvement Association (MSBIA), also knows as the Main Street Merchants Association, represents the businesses on Main Street in Santa Monica for the purpose of promoting and marketing the Main Street Business Improvement District (BID) as a vital, safe, unique place for shopping, dining, and cultural experiences in Santa Monica.

We are committed to building and nurturing partnerships with each other, our city government, and other businesses and neighborhood organizations to improve and enhance the quality of work and life in our community.

With roughly 400 members (business license holders) this non-profit corporation is managed by a Board of Directors elected by the general membership. An Executive Director, and Assistant Executive Director are employed by the Association, and work for the Board and its members. The Board makes policy; the Executive Director and Assistant ED are engaged in advising the board and carrying out policy, planning and executing events, solving merchant issues, and acting as a liaison to The City.

The Board meets once a month, currently on the 1st Wednesday at 10am at Lula Cocina Mexicana, located at 2720 Main Street. There are quarterly General Membership meetings, with one annual meeting for elections each year. Board members serve two-year terms, with half the board seats open for election each year: there are no term limits. Upcoming meeting dates can also be found on our calendar.

A liaison from the Convention & Visitors Bureau and a liaison from the Business Alliance also regularly attend Board meetings, as does a City staff person from the MSBIA liaison department, the Department of Economic Development.

Board members also may serve on committees. There are two standing committees: The Event Committee, and the Promotion & Marketing Committee. When planning either the Summer SOULstice event or the annual Holiday event, the Event Committee usually meets weekly. The Promotion & Marketing Committee meets every two weeks.

All Board members are volunteers, and the Association is always interested in volunteers to serve on the standing committees. If you are interested in serving on any of these committees, please email our Executive Director at:

Board of Directors

Promotion & Marketing Committee

Events Committee

General Membership Meeting

Board Roster


The Santa Monica Convention and Visitor’s Bureau www.santamonica.comThe Santa Monica Chamber Of Commerce
Bayside District, including the Third Street Promenade www.downtownsm.comMontana Avenue’s Commercial Website
Santa Monica Police Dept. www.santamonicapd.orgSanta Monica Fire Department
The Big Blue Bus www.bigbluebus.comHeal The Bay
KCRW Radio Station www.kcrw.orgICE at Santa Monica

WEBSITE AND AD PLACEMENT INQUIRIES Santa Monica is recognized as the premier beach-city destination in the world with 7.3 million visitors coming to Santa Monica each year from outside of LA County. Santa Monica’s Main Street with it’s trendy shops just a short walk to the famed beaches of Santa Monica Bay offers a rich advertising environment in a thriving business district.

If you are interested in information on how to advertise on this site email

SUMMER SOULSTICE BAND INQUIRIES The MSBIA is hosting the annual Main Street Summer SOULstice event. If your band is interested in performing in the coming year, please email information to or mail it to MSBIA, 1549 11th St., #203, Santa Monica, CA., 90401. Any material sent in will not be returned. Jenny Rice, Assistant Executive Director, MSBIA

FARMERS MARKET VENDORS/INQUIRIES The Farmers Markets in Santa Monica are run by the City of Santa Monica. The administrator of the Sunday Main Street Farmers Market is Jodi Low. Her phone is: 310 458 8712, ext. 5 The MSBIA administers only the retail section in the Sunday Farmers Market. Vendors there must be Main Street businesses with Main Street business licenses and Main Street storefronts. There are no exceptions to this.

SUNDAY FARMERS MARKET PARKING Special Announcement to those of you who go to the Main Street Farmer’s Market on Sundays: To learn how to take advantage of the City parking program for you, go to the City’s information table at the market. This program is not being advertised on the web or in general advertising; information is readily available for you at the market on Sundays. Check it out now!

Your Name (required)

Your Email (required)


Your Message