Mission Statement
MSBIA – Main Street Business Improvement District
The specific purpose of this corporation is to improve the economic health and
climate of the Main Street business improvement district in Santa Monica.
The Main Street Business Improvement Association (MSBIA), also knows as the Main Street Merchants Association, represents the businesses on Main Street in Santa Monica for the purpose of promoting and marketing the Main Street Business Improvement District (BID) as a vital, safe, unique place for shopping, dining, and cultural experiences in Santa Monica.
We are committed to building and nurturing partnerships with each other, our city government, and other businesses and neighborhood organizations to improve and enhance the quality of work and life in our community.
With roughly 400 members (business license holders) this non-profit corporation is managed by a Board of Directors elected by the general membership. An Executive Director, and Assistant Executive Director are employed by the Association, and work for the Board and its members. The Board makes policy; the Executive Director and Assistant ED are engaged in advising the board and carrying out policy, planning and executing events, solving merchant issues, and acting as a liaison to The City.
All Board members are volunteers, and the Association is always interested in volunteers to serve on the standing committees. If you are interested in serving on any of these committees, please email our Executive Director: hunter@mainstreetsm.com.
CONTACT INFO:
MSBIA – Main Street Business Improvement Association
P.O. Box 5260
Santa Monica, CA 90409
Hunter G. Hall
Executive Director

Merchants Newsletter Signup

We would like to invite you to stay connected by signing up for our Main Street Newsletter. This newsletter is an invaluable resource that keeps you informed about our vibrant business community. If you’re interested in receiving these updates or if you need to update your current email address, please take a moment to fill out this form. Your participation helps us foster a stronger network and ensures you’re always in the loop about what’s happening on Main Street!
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Board Members

Board Members

Anthony Schmitt

Board Chairman

Anthony is the Chairman of the Board of Directors for MSBIA, as well as a proud member of the Buy Local executive committee. He is a local Artist, and Interior Designer as well as a long-time Resident
Board Members

Hunter Hall

Board Executive Director

A progressive hospitality professional with experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends and best practices
Board Members

Simone Acciai

Board Member

Simone was born and raised in Florence, Italy, and makes better gelato than you could ever hope to. After his MBA, he landed in California in 2011 and fell in love with it right away. What was suppose
Board Members

Ted Winterer

Board Member

Ted’s first job in Santa Monica in 1992 was at a movie production company based in the Edgemar building on Main Street and he hasn’t left “the Street” since then…
Board Members

Denise Bohannon

Board Member

Denise Bohannon is a proud Main Street board member, as well as an unapologetically fabulous hat lady & stylist for Bollman Hat Company. As a native Santa Monican, she wants to contribute as much as s
Board Members

Erika Cavicante

City Liason

The City of Santa Monica Economic Development team is committed to promoting a sustainable and vibrant economy in Santa Monica. We foster partnerships to support businesses and community goals. We wor

Anthony Schmitt

Board Chairman

Anthony is the Chairman of the Board of Directors for MSBIA, as well as a proud member of the Buy Local executive committee. He is a local Artist, and Interior Designer as well as a long-time Resident of Main street and the artist who created the world famous shopping cart tree at Edgemar, an Anual art installation for the last 25 years.

It was Edgemar that originally brought Anthony to Santa Monica, when he opened the MOCA store years ago. He has years of experience of retail display work at institutions like Barney’s New York, and the Flagship store of The Broadway in South Coast Plaza as well as Weinstocks in Stockton, and Salt Lake. He was Co-founder of the “7th east Press” newspaper during his university days, and is an art director for a creative summer camp in Tokyo, “Msterio”. Somehow, he still finds the time to work with select clients on design and community projects. The charity he supports and would love for you to learn more about is a men’s organization called “In the meantime”, which is dedicated to making a difference for Los Angeles LGBTQ community.

ANTHONY SCHMITT DESIGNS
2802 Main Street Santa Monica, CA 90405
PH. 310/570-5267

Hunter Hall

Board Executive Director

A progressive hospitality professional with experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends and best practices for small businesses.

He now serves in the role of Executive Director of the Main Street Business Improvement Association in Santa Monica, acting as the chief lobbyist and advocate for all merchants on Main Street in Santa Monica and as a liaison to The City. In this role, he regularly negotiates issues affecting the interests of Main Street with City Council, City Staff, and community stakeholders as well as neighborhood groups and residents.

He regularly works alongside City Staff and The Chamber of Commerce and in 2016 he was honored at the Chamber’s annual dinner for his advocacy work on behalf of the small business community.

He has also acted as the point person for The City of Santa Monica’s education and outreach efforts on the Minimum Wage ordinance, as a team member with Lee Andrews Group. In this initiative, he worked directly with City Staff to orchestrate programming that educated and advised all businesses in Santa Monica on how to be compliant with The City’s laws.

Prior to this, he founded the Santa Monica Restaurant Coalition (SMNRC.net) in 2015 after working with its Los Angles counterpart (NRC.la) and was instrumental in the crafting of the Santa Monica Minimum Wage Ordinance of 2016 as an advocate and lobbyist for the hospitality industry. He worked directly with The City of Santa Monica and counterparts in organized labor to reach critical compromises on hotly contested issues, including service charges, surcharges, and paid sick leave.

Hunter recently completed his term as President of the California Restaurant Association’s L.A. Chapter, and is a regular speaker at seminars in Southern California covering issues specific to the hospitality industry. He is considered a thought leader in Alternative Compensation Models (A.C.M.’s) and is regularly called upon for advice and practical insight on the topic, both culturally and legally speaking.

Hunter is often called upon to assist struggling restaurants, cafes, and nightlife destinations reposition and restructure themselves, and to mitigate operational exposure. He has also been tapped by several emerging technology companies to work on applications and systems unique to the hospitality industry, having worked with corporate brands and independent operations.

Also, he has a killer beard.

Simone Acciai

Board Member

Simone was born and raised in Florence, Italy, and makes better gelato than you could ever hope to. After his MBA, he landed in California in 2011 and fell in love with it right away. What was supposed to be a 6 months an English language course ended up becoming a new life abroad!

Pursuing his version of the American Dream, he opened Dolcenero Gelato with the hope of bringing the most authentic flavors from his country right here to Santa Monica. After years of successful business, and many awards, Simone cannot be prouder to be part of this community that he has chosen to call home.

Ted Winterer

Board Member

Ted’s first job in Santa Monica in 1992 was at a movie production company based in the Edgemar building on Main Street and he hasn’t left “the Street” since then. He and his wife settled in Ocean Park in 2000 and raised their family here and he’s now a real estate agent at the Main Street office of Compass.

Ted has been an active member of the Santa Monica community for over two decades and served as the President of the Ocean Park Association; member of the City’s Recreation and Parks Commission and the Planning Commission; a City Councilmember 2012-2020; and Mayor 2016-2018.

In addition to his duties with MSBIA, Ted is currently the Co-Chair of Community for Excellent Public Schools; Vice-President of the Santa Monica Bay Audubon Society; and a committee member working on the Experience Management Plan for Santa Monica Travel and Tourism.

Ted Winterer
Realtor @Compass,
2115 Main Street, Santa Monica
DRE #02047989

Denise Bohannon

Board Member

Denise Bohannon is a proud Main Street board member, as well as an unapologetically fabulous hat lady & stylist for Bollman Hat Company. As a native Santa Monican, she wants to contribute as much as she can of her time to making Main Street the place that represents the heart of this City and the original “Dog Town”.

Erika Cavicante

City Liason

Erika Cavicante is our Main Street BID Liaison representing the City of Santa Monica Economic Development Division

Mission

The City of Santa Monica Economic Development team is committed to promoting a sustainable and vibrant economy in Santa Monica. We foster partnerships to support businesses and community goals. We work to optimize the use of City-owned properties, in accordance with Council guidelines. Our staff delivers programs and services to support local businesses, the City’s business improvement districts, the Santa Monica Farmers Markets and other efforts that help enhance the quality of life in Santa Monica.

1901 Main St., Ste. E, 2nd Fl., Santa Monica, CA 90405 PH: 310/458-8756

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Marketing and Event Committee

Marketing and Event Committee

Jenny Rice

Promotion and Marketing

Jenny has been involved with the Main Street Business Improvement Association since 2014. She helped spearhead the first Howloween pet event and was hired to revamp the beloved Summer Soulstice Festiv
Marketing and Event Committee

Carol Incontro

Merchant Liaison

Carol Incontro currently provides PR & Marketing services for the Main Street Business Improvement Association. Carol works for Matrix Planning, Inc., a financial planning company on Main Street. Caro
Marketing and Event Committee

Fee Alvi

WebMaster

Digital Marketing Creatives: Graphic design, marketing and social media creatives, video editing, web design, WordPress, email blasts… fee@feealvi.com
Marketing and Event Committee

Joe Harper

Farmers Market Liaison

Joe Harper serves as our Farmers Market Liaison, acting as a go-to resource for information, support, and insights regarding local events, vendors, and community initiatives. His commitment to fosteri

Jenny Rice

Promotion and Marketing

Jenny has been involved with the Main Street Business Improvement Association since 2014. She helped spearhead the first Howloween pet event and was hired to revamp the beloved Summer Soulstice Festival, successfully working with the City of Santa Monica to close the street for the iconic event. Jenny manages the social media platforms for Main Street, Venice_Sunsets and is the liaison between MSBIA and the Santa Monica Daily Press where she works full time as director of marketing and partnerships.

Born and raised in Santa Monica, you can find Jenny on Main Street eating, shopping or headed to happy hour.

Carol Incontro

Merchant Liaison

Carol Incontro currently provides PR & Marketing services for the Main Street Business Improvement Association. Carol works for Matrix Planning, Inc., a financial planning company on Main Street. Carol also works as the Marketing Director for Matrix Planning’s start-up company, AvaWorks, Inc., an avatar company specializing in mobile applications. She received a degree in Fine Arts from Nassau College in New York and a B.A. in Communications/Mass Media from UCSB in Santa Barbara, CA. Carol’s interests include art, music, photography, travel and cooking.

Fee Alvi

WebMaster

I am a graphic designer with over 25 years of experience. I rode a number of waves since the dot com wave, and in there I have held various head of department and project lead roles.

I was lead designer at Clear Channel for years, doing web/banner/email/print graphics for top-rated radio stations and the related music industry events – also animating extensively in Flash at its peak.

For six years at MGM Resorts, primarily Excalibur and Luxor Vegas casinos, for their entertainment and hospitality marketing, I created hundreds of banner ads, e-mail blasts / backlit displays, billboards … a full 360 campaign on successful campaigns.

My career continues to evolve in sync with the digital media developments and trends, including the foray into AI.

I am proficient with the core Adobe CC editing apps: Photoshop, Illustrator, Premiere / After Effects,  Adobe Express … As well, I am proficient at hand-coding custom HTML/CSS.

Between my background starting in commercial photography through to today’s digital media projects, I have garnered a wide spectrum of genre experience from glamorous entertainment to health care, to technical industrial, and throughout, I’ve been entrusted with project management and front-facing duties and representation.

I have a respectful appreciation for being part of a great team and enjoy brainstorming, creative ideation, and being a constructive contributor to successful results. All that is rewarding fun stuff for me.

Joe Harper

Farmers Market Liaison

Joe Harper is our Farmers Market Liaison, serving as an essential link between the market and the local community. With a deep understanding of Main Street and it’s vibrant offerings, Joe is your primary resource for information, support, and insights about local events, vendors, and community initiatives. His dedication to building connections within the neighborhood makes him an invaluable asset to both the market and it’s patrons.