Board Member Bios

Board Member Bios

Anthony Schmitt

Board Chairman

Anthony is the Chairman of the Board of Directors for MSBIA, as well as a proud member of the Buy Local executive committee. He is a local Artist, and Interior Designer as well as
Board Member Bios

Hunter Hall

Board Executive Director

A progressive hospitality professional with experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends
Board Member Bios

Jacey Binder

Treasurer

Jacey Binder has been on the Main Street Business Improvement Association Board since 2016. She is proud to have been born and raised Santa Monica, and started working at Enterpris
Board Member Bios

Simone Acciai

Board Member

Simone was born and raised in Florence, Italy, and makes better gelato than you could ever hope to. After his MBA, he landed in California in 2011 and fell in love with it right aw
Board Member Bios

Christine Costello

Board Member

The ultimate resource for LA real estate, Christine hails from the East Coast and brings more than a decade of corporate consulting experience to her role of Real Estate Advisor wi
Board Member Bios

Bergen Mesko

Board Member

Bergen has over 10 years’ experience in event planning marketing in the hospitality industry. Following her graduation from The Fashion Institute of Technology in New York City,
Board Member Bios

Denise Bohannon

Board Member

Denise Bohannon is a proud Main Street board member, as well as an unapologetically fabulous hat lady & stylist for Bollman Hat Company. As a native Santa Monican, she wants to con
Board Member Bios

Erika Cavicante

Santa Monica City Liason

The City of Santa Monica Economic Development team is committed to promoting a sustainable and vibrant economy in Santa Monica. We foster partnerships to support businesses and com

Anthony Schmitt

Board Chairman

Anthony is the Chairman of the Board of Directors for MSBIA, as well as a proud member of the Buy Local executive committee. He is a local Artist, and Interior Designer as well as a long-time Resident of Main street and the artist who created the world famous shopping cart tree at Edgemar, an Anual art installation for the last 25 years.

It was Edgemar that originally brought Anthony to Santa Monica, when he opened the MOCA store years ago. He has years of experience of retail display work at institutions like Barney's New York, and the Flagship store of The Broadway in South Coast Plaza as well as Weinstocks in Stockton, and Salt Lake. He was Co-founder of the “7th east Press” newspaper during his university days, and is an art director for a creative summer camp in Tokyo, “Msterio”. Somehow, he still finds the time to work with select clients on design and community projects. The charity he supports and would love for you to learn more about is a men’s organization called "In the meantime", which is dedicated to making a difference for Los Angeles LGBTQ community.

ANTHONY SCHMITT DESIGNS
2802 Main Street Santa Monica, CA 90405
PH. 310/570-5267

Hunter Hall

Board Executive Director

A progressive hospitality professional with experience in nightclubs, hotels, restaurants and special events, Hunter brings a wealth of information and insight into emerging trends and best practices for small businesses.

He now serves in the role of Executive Director of the Main Street Business Improvement Association in Santa Monica, acting as the chief lobbyist and advocate for all merchants on Main Street in Santa Monica and as a liaison to The City. In this role, he regularly negotiates issues affecting the interests of Main Street with City Council, City Staff, and community stakeholders as well as neighborhood groups and residents.

He regularly works alongside City Staff and The Chamber of Commerce and in 2016 he was honored at the Chamber’s annual dinner for his advocacy work on behalf of the small business community.

He has also acted as the point person for The City of Santa Monica’s education and outreach efforts on the Minimum Wage ordinance, as a team member with Lee Andrews Group. In this initiative, he worked directly with City Staff to orchestrate programming that educated and advised all businesses in Santa Monica on how to be compliant with The City’s laws.

Prior to this, he founded the Santa Monica Restaurant Coalition (SMNRC.net) in 2015 after working with its Los Angles counterpart (NRC.la) and was instrumental in the crafting of the Santa Monica Minimum Wage Ordinance of 2016 as an advocate and lobbyist for the hospitality industry. He worked directly with The City of Santa Monica and counterparts in organized labor to reach critical compromises on hotly contested issues, including service charges, surcharges, and paid sick leave.

Hunter recently completed his term as President of the California Restaurant Association’s L.A. Chapter, and is a regular speaker at seminars in Southern California covering issues specific to the hospitality industry. He is considered a thought leader in Alternative Compensation Models (A.C.M.’s) and is regularly called upon for advice and practical insight on the topic, both culturally and legally speaking.

Hunter is often called upon to assist struggling restaurants, cafes, and nightlife destinations reposition and restructure themselves, and to mitigate operational exposure. He has also been tapped by several emerging technology companies to work on applications and systems unique to the hospitality industry, having worked with corporate brands and independent operations.

Also, he has a killer beard.

Jacey Binder

Treasurer

Jacey Binder has been on the Main Street Business Improvement Association Board since 2016. She is proud to have been born and raised Santa Monica, and started working at Enterprise Fish Company in 2012. After learning the restaurant business from scratch, she took over as Events and PR Manager in 2015. There she has hosted over 400 events ranging from intimate birthday parties to rehearsal dinner and corporate events. She has worked with companies such as Hulu, Google, Lionsgate and Facebook to host events at Enterprise and give them an authentic taste of Main Street. In her free time, she enjoys spending quality time with her friends and family, playing basketball, and trying out new recipes. She is proud to serve her neighborhood on the MSBIA board and to be a voice for her fellow Main Street businesses, as well as her community!

TREASURER - JACEY BINDER – (Elected Aug. 2017 to 2-year term) ENTERPRISE FISH CO. 174 Kinney Ave., Santa Monica, CA 90405 PH. 310/428-8853

Simone Acciai

Board Member

Simone was born and raised in Florence, Italy, and makes better gelato than you could ever hope to. After his MBA, he landed in California in 2011 and fell in love with it right away. What was supposed to be a 6 months an English language course ended up becoming a new life abroad!

Pursuing his version of the American Dream, he opened Dolcenero Gelato with the hope of bringing the most authentic flavors from his country right here to Santa Monica. After years of successful business, and many awards, Simone cannot be prouder to be part of this community that he has chosen to call home.

Christine Costello

Board Member

The ultimate resource for LA real estate, Christine hails from the East Coast and brings more than a decade of corporate consulting experience to her role of Real Estate Advisor with Sotheby's International Realty. Christine holds a BS in Finance from the University of Maryland and is certified in Applied Positive Psychology. She is intentionally committed to her clients and the Santa Monica Community.

Christine's optimism, desire to help others and high energy allows her to be an accessible resource for masterful negotiation, business improvement and lifestyle upgrades. Outdoor adventures and culinary quests keep Christine entertained when she is not house hunting. Her softer side supports pets and the senior community as an animal advocate and caregiver.

Bergen Mesko

Board Member

Bergen has over 10 years’ experience in event planning marketing in the hospitality industry. Following her graduation from The Fashion Institute of Technology in New York City, she relocated to California, and began her career managing restaurants and planning events in Santa Monica. She found her niche in event planning, which allowed her to foster her creativity to bring a special touch to events. This led to her starting my own events planning company, Emerald Events LA. She would not change this trajectory for the world! She loves what living in Santa Monica enables her to achieve both personally and professionally, and she is honored and privileged to be a member of the Board of Directors for The City she now calls home.

Denise Bohannon

Board Member

Denise Bohannon is a proud Main Street board member, as well as an unapologetically fabulous hat lady & stylist for Bollman Hat Company. As a native Santa Monican, she wants to contribute as much as she can of her time to making Main Street the place that represents the heart of this City and the original “Dog Town”.

Erika Cavicante

Santa Monica City Liason

Erika Cavicante is our Main Street BID Liaison representing the City of Santa Monica Economic Development Division

Mission

The City of Santa Monica Economic Development team is committed to promoting a sustainable and vibrant economy in Santa Monica. We foster partnerships to support businesses and community goals. We work to optimize the use of City-owned properties, in accordance with Council guidelines. Our staff delivers programs and services to support local businesses, the City's business improvement districts, the Santa Monica Farmers Markets and other efforts that help enhance the quality of life in Santa Monica.
1901 Main St., Ste. E, 2nd Fl., Santa Monica, CA 90405
PH: 310/458-8756

Marketing and Committee Bios

Marketing and Committee Bios

Carol Incontro

Merchant Liaison

Carol Incontro currently provides PR & Marketing services for the Main Street Business Improvement Association. Carol works for Matrix Planning, Inc., a financial planning company
Marketing and Committee Bios

Fee Alvi

Digital Producer • Marketing Design

Started pre-digital as a Medium Format Commercial Photographer and then got into exhibit board graphic presentation layouts for LA Law Firms incorporating old school typography it
Marketing and Committee Bios

Jenny Rice

Promotion and Marketing Committee

Jenny has been involved with the Main Street Business Improvement Association since 2014. She helped spearhead the first Howloween pet event and was hired to revamp the beloved Sum
Marketing and Committee Bios

Brittney Rae

Event Promotions

Brittney has been an engaged mover and shaper of her Santa Monica community ever since moving here in 1999. Working within the hospitality industry, she loves producing events and

Carol Incontro

Merchant Liaison

Carol Incontro currently provides PR & Marketing services for the Main Street Business Improvement Association. Carol works for Matrix Planning, Inc., a financial planning company on Main Street. Carol also works as the Marketing Director for Matrix Planning’s start-up company, AvaWorks, Inc., an avatar company specializing in mobile applications. She received a degree in Fine Arts from Nassau College in New York and a B.A. in Communications/Mass Media from UCSB in Santa Barbara, CA. Carol’s interests include art, music, photography, travel and cooking.

Fee Alvi

Digital Producer • Marketing Design

WordPress • Responsive HTML5/CSS3

I started out in this field pre-digital as a medium format commercial photography studio shooting products, artists, events...

I got into doing exhibit board graphic presentation layouts for law firms O'Melveny & Myers, Wyman, Bautzer etc. where I incorporated, old school roots of archival preservation, Gutenberg typography deciplines: tracking, kerning, leading etc., rub on transfer lettering and copy camera techiques... It was a good solid foundation and natural progression into digital world as technologu and computer programs emerged with pallettes and layers and color control...

I road the dot com first wave as head of graphics departments and lead designer roles like Lead Designer at Clear Channel Interactive creating radio station web sites and flash animation and for MGM Resorts entertainment and hospitality email blasts and banner ads.

I became proficient at hand coding HTML and CSS for prototyping and meeting the back end guys half way primarily but I really grew to appreciate and incorporate all one can do with css alone.

I was teaching Photoshop and HTML before there were classes and have been custom coding HTML5/CSS3 responsive to the pixel tweeks with each device debut nedding adjustments.

I grew up in Beverly Hills and spent several lifetimes in West Los Angeles and surrounding Southern California beach communities the main one being Ocean Park and as a Samohi Grad.

I love editing video within After Effects and hoping for opportunity to be on cool kintetic visuals.

Thanks for looking.

Fee

Adobe Photoshop
90%
HTML5 Animation
79%
Adobe After Effects
70%
Adobe Illustrator and InDesign
86%

Jenny Rice

Promotion and Marketing Committee

Jenny has been involved with the Main Street Business Improvement Association since 2014. She helped spearhead the first Howloween pet event and was hired to revamp the beloved Summer Soulstice Festival, successfully working with the City of Santa Monica to close the street for the iconic event. Jenny manages the social media platforms for Main Street, Venice_Sunsets and is the liaison between MSBIA and the Santa Monica Daily Press where she works full time as director of marketing and partnerships.

Born and raised in Santa Monica, you can find Jenny on Main Street eating, shopping or headed to happy hour.

Brittney Rae

Event Promotions

Brittney has been an engaged mover and shaper of her Santa Monica community ever since moving here in 1999. Working within the hospitality industry, she loves producing events and creating memories over food, drinks, and music, all in her backyard near the beach. When she isn't working, you will find her eating at the newest restaurants, shopping at the farmers market and on Southern California’s beautiful hiking trails, as she reaches her goal of 108 hikes every year.

Merchants Newsletter

General Newsletter

MSBIA Main Street Business Improvement Association

The Main Street Business Improvement Association (MSBIA), also knows as the Main Street Merchants Association, represents the businesses on Main Street in Santa Monica for the purpose of promoting and marketing the Main Street Business Improvement District (BID) as a vital, safe, unique place for shopping, dining, and cultural experiences in Santa Monica.

We are committed to building and nurturing partnerships with each other, our city government, and other businesses and neighborhood organizations to improve and enhance the quality of work and life in our community.

With roughly 400 members (business license holders) this non-profit corporation is managed by a Board of Directors elected by the general membership. An Executive Director, and Assistant Executive Director are employed by the Association, and work for the Board and its members. The Board makes policy; the Executive Director and Assistant ED are engaged in advising the board and carrying out policy, planning and executing events, solving merchant issues, and acting as a liaison to The City.

The Board meets once a month, currently on the 1st Wednesday at 10am at the Santa Monica Travel & Tourism (SMTT) board room, located at 2427 Main Street. There are quarterly General Membership meetings, with one annual meeting for elections each year. Board members serve two-year terms, with half the board seats open for election each year: there are no term limits. Upcoming meeting dates can also be found on our calendar.

A liaison from the Convention & Visitors Bureau and a liaison from the Business Alliance also regularly attend Board meetings, as does a City staff person from the MSBIA liaison department, the Department of Economic Development.

Board members also may serve on committees. There are two standing committees: The Event Committee, and the Promotion & Marketing Committee. When planning either the Summer SOULstice event or the annual Holiday event, the Event Committee usually meets weekly. The Promotion & Marketing Committee meets every two weeks.

All Board members are volunteers, and the Association is always interested in volunteers to serve on the standing committees. If you are interested in serving on any of these committees, please email our Executive Director at: hunter@mainstreetsm.com.

CONTACT INFO:

MSBIA – Main Street Business Improvement Association
P.O. Box 5260
Santa Monica, CA 90409

Hunter G. Hall
Executive Director
hunter@mainstreetsm.com
1.314.323.4663