Last Sundays – Signup

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Dear Merchants,

Sale does not mean discount! The intent is to piggy-back off the farmers market and keep people on the street longer, walking, eating, drinking and shopping by launching an exciting monthly blanket event covering the whole of Main Street titled “Last Sundays” which will occur, you guessed it, on the last Sunday of the month from 1pm-5pm.

We were successful in getting The City of Santa Monica and Buy Local to help sponsor us in this initiative. As such, we have secured permits to do this every month!

If you do choose to participate and do a sidewalk sale, you can decide what’s appropriate for your business to put out. Participation is voluntary, but HIGHLY ENCOURAGED. There’s nothing to lose! The more merchants that participate, the better this event will be for everyone.

You’ll have to supply a table and linen if you want to participate, but if you want to borrow one of our tables, please contact us to discuss. We have a limited number available and they will be ‘first come/first serve’.

We will keep an updated list of participating businesses on this website.

Sign up is easy by filling out the form below or by emailing the pertinent information to:

We want to be as inclusive and engaging as possible as an organization but we need your help and feedback! Thank you, and we hope you will participate in this exciting program! Our goal is to energize and improve the economic vitality of this district and we’re confident this is a good step in that direction. Feel free to contact us if you have any questions.

Hunter G. Hall
Executive Director

MSBIA – Main Street Business Improvement Association
P.O. Box 5260
Santa Monica, CA 90409


Merchants supply their own tables.

If merchants want to borrow a table from us, please email us and reserve at least 3 days in advance. First come/first serve. You’ll be responsible for getting the table from us at The Farmers Market by 12pm on Sunday.

Participating merchants do not need to sign up, BUT by doing so, you will enjoy extra marketing from MSBIA and should see increased foot traffic as well.

Please contact Hunter or Jenny if you have any questions:

Last Sunday Participants

Last Sunday Sign Up Form